Category: On Book Marketing
Why is Book Marketing So Damn Hard?
Why is Book Marketing So Damn Hard? I offer a marketing mastermind for writers, called 12 weeks to Book Launch Success. In this group program, I guide novelists and memoir writers to develop a successful launch plan for their book. (If this sounds interesting, more details at the end!) Before developing my program, I interviewed […]
Things I Wish I’d Known About Book Marketing
Things I wish I’d known about book marketing: A few specific tips for the author who wants to sell books as well as write them! (1) When people ask me how I found my agent, I tell them about Publishers Marketplace https://www.publishersmarketplace.com/. This is an enormous database that lists (nearly) every book deal, as well […]
How I Made Dreaded Book Marketing Fun
I was at a low. I’d just broken up with my literary agent after three years, and it felt as if my publishing dreams would never come true. I couldn’t sleep. I was cranky. When The Secret by Rhonda Byrne was published in 2006, I didn’t read it but at 2am one night the Netflix […]
Second Chances
By Anju Gattani They say cats have nine lives but life doesn’t offer a second chance, at least not in the world of publishing. One book gets one release date, your baby’s out in the world and there’s no turning back. Now, what if I told you that’s not true. Would you believe me? What […]
How To Sell Books: My Marketing Journey
I thought my romcom writing career would last forever. I didn’t make much money on my first book, She Sins at Midnight, during its debut year. But I knew going in that would probably be the case. Sales wouldn’t go gangbusters until my second book, The Reinvention of Mimi Finnegan. Which is exactly what happened. […]
You’ve Got To Have Friends: My Haphazard and Incredibly Lucky Innovations in Book Marketing
With so many books on the market, not to mention TV, films, the Internet and dozens of many other distractions clamoring for our collective attention, how does an author get her book to stand out? I don’t claim to be an expert, but as the release of my second book approaches, I think I have […]
Social Media: To Share Or Not To Share?
In this golden age of social media, I still find it a bit of a novelty that I can tweet my favourite author. Even more so on the occasions when they tweet me back! Having this kind of direct access to an author would have been unimaginable just 20 years ago. Back in the old […]
Covering Your Assets
When you browse around in a bookshop or on Amazon or Barnes & Noble or wherever – what is the first thing you look for when choosing your next book? The author’s name? The amount of stars it has from reviewers? The book’s description? Or is it the book cover? I admit to often […]
Promotion Is Pay, Pay, Pay as You Go
When you’re a published author, whether self-published, with a small publisher, or with one of the big boys, you find out pretty quickly that promotion, for the most part, falls on your shoulders—and stealthily slips its sticky fingers into your wallet. Business cards, bookmarks, Facebook ads, magazine ads, Website ads, Kirkus Reviews, BookBub, any number […]
My Eight Book Deal
I can honestly say that I spent the first fifteen to twenty years of my writing life constructing stories that burned inside me but using characters I thought publishers and agents would like. Over the years the majority of rejections stated ‘we liked it but we just didn’t love it’. This comment caused me to […]
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